Bull, A. (2010) Multimedia Journalism: a Practical Guide (Chapter 4). London: Routledge.

– Recording for broadcast can be a simple by-product of journalism
– 1,000-1,500 feature could mean 10 minutes plus with a subject and this is appealing to fans
– Dramatic sound can be powerful
– Poor quality isn’t always bad
– Audio cannot stand alone
– Audio news package is normally on the radio
– Sound is a signifier: if you hear a cow you expect the reporter to be on a farm
– A podcast is different to a news package in the way it is distributed
– Podcasts are not just on the web or blogs but available independently
– Subscribe to podcasts
– RSS use feed readers
– RSS can be text, audio or video
– Useful for specialist journalists
– Allows distribution independent of the site
– Podcasts can be very informal and shambolic
– Podcasts can be weekly or daily depending on the subject
– Recorders: one touch recording / 20-30 hours / MP3 is best / USB connector / mic and headphone ports
– 3 interview approaches: don’t record the first time / record straight away but have a structure laid out / halfway house which is probably the best
– Audio can be a voxpop, interview, discussion, voice piece, audio diary
– Creating a podcast: topic and plan / what is it about? / what will it achieve? / simple is good
– Audacity is great
– Listen back to clips
– Always export in MP3
– Podcast Generator / Poderator / Podbean for free RSS distribution


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